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Co-op advertising may be something that you have heard of before, but you may not actually understand what it is. Once you can fully grasp what this type of marketing and advertising strategy is, you can use it to get the services you need for your business for free.

What is Co-Op Advertising?

In the past, co-op advertising was essentially when a manufacturer underwrote the entire cost of an advertising campaign for a retailer or wholesaler, as long as their products were prominently featured. How can this be helpful to you, the small business owner or entrepreneur, today? Instead of operating on the old model of co-op advertising, you can use a new version that is highly effective and can lead to you getting your advertising for free.

Co-op advertising today operates on the same basic principle, cutting costs on advertising while targeting an audience for two different entities. This type of advertising in the past targeted the consumer that wanted a specific product and influenced them to go to a specific store. Today, you can use the similar model in a different way.

The New Model of Co-Op Advertising

In the new model of co-op advertising, an individual, independent contractor, company, organization or business will completely plan, organize, assemble and produce advertising, marketing and promotions for one or more promotion partners. In essence, one leader will carry out an entire marketing advertising and promotions plan using various vehicles, for promotion partners that they have found who will underwrite the entire amount of costs involved. The organizer must seek out the promotion partners and present the opportunity in an effective way to the possible partners, leading to an opportunity in which all of the costs are paid for. This leaves the organizer to enjoy the benefits of the promotion absolutely free.

Why would the promotion partners want to cover all of the costs of the campaigns, while the organizer also reaps the benefits without having to pay any money at all? Because the organizer is doing all of the work. In essence, the cost of the labor and planning of the organizer is paid for with free advertising.

How Free Advertising, Marketing and Promotions Work

The organizer is the central part of the co-op advertising model. The main goals of the organizer are to:

Identify and effectively present to possible promotion partners
Plan an advertising campaign that works correctly for all partners
Assemble all of the ads
Produce marketing and advertising materials
Design and implement a distribution strategy
Carry out the advertising and marketing plans effectively
The organizer will provide all of the above and in turn, the promotion partners will cover the underwriting costs of the campaign. This is a win-win-win situation for all parties, enabling the organizer and the promotion partners to get what they want, which is quality advertising at an affordable cost.

So I decided recently I wanted to write an article on the best rated home base businesses out there. You see, recently I started one myself, and I have to be honest with you, it took a tremendous amount of research and due diligence in order to find something that suited me and fitted into what I was looking for. The internet is a big scary place for your average Joe, and if you want to find a list of the best rated home base businesses online I guarantee you will find not one, but a whole mountain of lists. The only problem with this mountain of list is that they are all different.

What use is that? One article says “X is the best business to start” and in the very next best rated home base businesses article, business “X” doesn’t even feature. I started to realise that I needed to take the information I was getting with a pinch of salt and look at it with a skeptical yet open mind. You see what I wanted was for someone to tell me exactly what I should do, or at least give me a list of the best rated home base businesses. That way I could choose between the top three and I couldn’t fail.

Unfortunately it didn’t and still doesn’t work this way. Firstly most best rated home base businesses lists don’t concur with each other, they are all different. Secondly you need to remember that the biggest asset in your business is you. If you can’t swim there is no way you can run a swimming school. finding the right business is a very personal thing and the process of choosing one which best suits you can be a lengthy process. Choosing based on someone else’s ranking or list is not a wise thing to do.

People that want to work from home all have a few things in common. They want to work for themselves, giving them time to do what they want, when they want. They want to create financial freedom, they want to be at home to spend time with their family, and they want to create passive income for a more secure future. The problem is that when we come across a list of best rated home base businesses they all offer these exact things. What they don’t tell you is what you have to do in order to achieve these goals. People then get stars in their eyes and before they know it they have dived head first into something that just isn’t right for them.

I did exactly that, my first attempt at a home based business was a complete disaster. I was completely star struck. The promise of all that money I would make, the time I would have to spend with my family or doing the things I love, left me giddy. Then reality set in. I needed to sell. What, me, sell? I hated direct selling. Worst of all I had to sell to my family and friends. On top of all that I had no interest whatsoever in the products I was selling. All that my best rated home base businesses list had done was put me in a position I didn’t want to be in and I ended up feeling like a failure. Don’t fall into the same trap as me. In your search for the best rated home base businesses remember that one lid doesn’t fit all pots. Find what is right for you and then commit. I took the time and now have a very successful business.

Do you love the idea of working from home? Does being able to earn an income from your own backyard sound exciting? Then starting a home business may be the path for you. Do you need some tips on how to start an easy home based business? These simple ideas can get your wheels turning, hopefully into profit.One of the most popular ideas for years for an easy home based business has been a home daycare. This allows you to be at home, provide a loving, safe environment for the children of working parents, and get paid – all at the same time. Each state has different regulations regarding in-home day cares, so be sure to follow those guidelines and regulations closely.Do you live in a large, historic home located in a tourist area that attracts lots of visitors? Do you have a couple of extra rooms and a bathroom that you don’t use? Use that space and turn your home into a bed and breakfast for tourists. By offering a suite for guests and a hearty breakfast, your home could become a popular attraction for vacationers, honeymooners, or those just passing through. It’s a win-win for everyone – the space gets used, guests have a unique place to stay on their trip, and you get paid – all at the same time!Another great idea for an easy home based business is cleaning. Let’s face it, cleaning house is one of those chores that has to be done, yet there are few that actually enjoy doing it. And for a person who has a busy life and works outside the home, this is a chore that can often get pushed to the bottom of the list. If you are one of those who enjoys cleaning – consider offering your services to others – for a fee, of course. You could set your prices based on light cleaning, weekly services, or large deep cleanings. Usually if someone finds a good housekeeper or cleaner, they keep them around, and will tell their friends!One last great idea for an easy home based business is pet sitting. Often when people travel for extended periods of time, they are faced with boarding their pets, which can get expensive. As a pet sitter, you would go daily and spend time with the pets, in their own home, or yours, if it is pet friendly, feed them, take them for walks, and give them social interaction while their owners are away. This is a great first job for children or teens. It might also be great for those who love animals, but can’t have pets in their own home.These are just a few of the jumping off points for an easy home based business. Get creative, think outside the box, and start making your own money!